The Met Gala, held on May 1st, spurred many a discussion. As usual, the outfits were astonishing. But if in the past years it was the wonder, the lust and the chic extravagance that left us speechless, this time the effect was quite different (although it has to be said that last years Zac Posen creation set the expectations at a high level). At first glance the outfit choices appeared unclear and suggested a theme such as “I see I don’t see” with lots of metallic shades and slim-fits. Let’s take a look at and try to understand what lies behind some of the outfit choices – even if the outfits of Bella…
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The Italian Summer: Ripa & Ripa
This summer season a new, unique brand took its place on the infamous shelves of La Rinascente: The male swimwear brand Ripa & Ripa. Two friends Anna and Oliviero who graduated from Bocconi 3 years ago created the brand. They did not create it far away, “You can say that we discussed the idea by these benches by Leoni,” says Anna. Where did the idea to create an authentic male swim shorts come from? If you ever went shopping for stylish male swim shorts you know the struggle to find a decent one. Anna and Oliviero thought so and decided to create their own brand of swim shorts. Ripa &…
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Coachella: where fashion outweighs music
During the past few weeks social networks were loaded with pictures of bloggers, models, actors and singers having the time of their life at Coachella. Images of crazy parties by the pool, floating flamingos and Californian sunsets made us all envious, admit it. What left me a little concerned is that I knew almost everything about who attended the festival and what they wore, but nearly nothing about the festival itself… How many of us actually knew who the performers were? My point is: Coachella has become a festival that mainly gravitates around fashion instead of music, while this latter is now only a nice background .Try to google “Coachella”…
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Dior’s evolution: from Yves to Galliano and the years in between
“I’m not a tailor, but a happiness maker.” (Yves Saint Laurent) Yves Saint Laurent at Dior It was 1957 when Christian Dior announced to the mother of his Algerian assistant, Yves Saint Laurent, hired two years before at the age of 19, that her son would have become the new revelation of the Fashion World and the new source of happiness for many women from that moment onward. “The most beautiful gown that can dress a woman are the arms of the man who loves her. However, for those who have not the possibility to find this happiness, I’m here.” Saint Laurent said. Yves Saint Laurent at Dior One year later, he…
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A new era of shopping
In 2016, a survey by firm comScore and UPS showed that consumers are buying more online than in stores. This should not surprise anyone as nowadays technology is developing fast enough to provide people with the possibility to get a 360° online shopping experience through different technology devices from smartphones to laptops. These days online shopping is becoming the fastest and easiest way of purchasing. The process is very simple, the first step is to select the product desired and finally choose the way of payment preferred, from payment at the delivery to credit cards. On the websites, it is possible to see photos and videos of the objects which…
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Decades of Fashion: the Thirties
Here we are with our third appointment of “Decades of Fashion”: today we will take a look at the 30s. After the flourishing growth that occurred in the States during the 20s, in 1929 the country had to face the Stock Market crash and the following crisis known as the Great Depression. At the beginning of the new decade, almost 15 million Americans were unemployed and the situation remained critical until 1932, when Franklin Delano Roosevelt was elected president. He came up with the New Deal, a set of programs that allowed the government to provide jobs for the unemployed therefore helping the development of a stable economy. In the…
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Fashion & Travel: the perfect match
More and more fashion companies are trying to expand their business to a new frontier: the luxury hotel industry. This trend started with new consumers’ attitudes, people want to have a 360° lifestyle experience and meanwhile feel part of an exclusive “elite”. This new reality is both the consequence of financial uncertainty, resulted from years of crisis, and of the notable increase in bargaining power of social platforms. Nowadays appearance is the hub of a society where social networks are becoming one of the main tools of communication. The phenomenon started in 1995 with Ferragamo’s family, and in the following years it spread to fashion designers such as Missoni, Versace and…
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World of Fashion Welcomes the Hijab
After 19 year old model Halima Aden dazzled the runway wearing a hijab at Yeezy Season 5 during New York Fashion Week 2017 people had various reactions. Some fashion people praised the casting team for including a model of diversity, while some voices declared a negative feedback for promoting the idea of oppression that is associated with hijab. But what does this bold act actually mean? Aden, is not the only one bringing hijab in to the fashion world. Just a month later from the Muslim-ban crisis in USA, the American brand Nike launched their first product directed to Muslim women: Nike Pro Hijab. The headpiece is created from mesh…
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Dior’s evolution over history: how everything started
“In a time dark as our own, where luxury consists of guns and airplanes, our sense of luxury must be defended at all costs. I can’t hide the fact that it is against the natural world trend, but I believe that in it there’s something essential. Anything that is against the reality of the simple covering or feeding is luxury; the culture we defend is luxury.” It was 1946. The Second World War was just over and everyone desired some fresh air to breathe. When Christian Dior, or better his “Siamese twin” as he used to call himself as a couturier, opened his maison at the number 30 of Avenue…
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The Italian shoe Industry in a fast changing world – a BS4F event
At one of our latest BS4F conference we had as guests Eugenio Morselli, CEO of Giuseppe Zanotti Design and Roberta Benaglia, CEO of Style Capital SGR e Golden Goose, who explained to us the main dynamics that occur in the shoe industry. In Italy this branch whose success is rooted in great savoir faire, is worth around 14 billions of euro and it gives work to 77 thousands of people. Both Giuseppe Zanotti and Golden Goose are luxury brands that developed in the last 20 years and in little time managed to export what they themselves defined respectively “rock” and “pop” shoes all over the world. But what is the…
