H&M has been doing successful collaborations with high-end designers for more than ten years. Starting off in 2004 with Karl Lagerfeld, the high-street giant’s works with the fashion industry’s biggest names never failed to impress. This year, H&M announced that the next exclusive collection will be with ERDEM, collaborating with a London-based designer for the first time in eight years. Erdem Moralioglu designed his first ever menswear collection for the collaboration, and he aims for the garments to pass between genders, stating, “I’m so happy with it, and I think so many women are going to love the men’s collection too.” The collection will also include slightly more casual pieces…
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A successful succession?
In July of 2017, the iconic store Colette, hailed as the ‘temple of Parisian cool’ and claimed by Karl Lagerfeld as the only place he frequents, shocked the fashion world by announcing its permanent closure at the end of the year. On the store’s Instagram account, the company wrote, “Colette Roussaux has reached the time when she would like to take her time; and Colette cannot exist without Colette.” Roussaux and her daughter Sarah Andelman’s decision is not a sentiment regularly echoed by the fashion industry. Granted, few fashion companies operate as Colette does, with only one store (above which Colette herself lives), an e-shop, and a system that relies…
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La Biennale di Venezia: Where art wears fashion
Every other year, the timeless Serenissima opens its doors to the Art Biennial, one of the most prestigious and avant-garde art festivals in the world. The Biennale buzz travels through the magical venetian canals and meets the world. You have definitely scrolled through Lorenzo Quinn’s monumental sculpture, titled Support, in your Instagram feed: a pair of gigantic hands rising from the city’s emerald waters, embracing the Ca’ Sagredo Hotel as a statement of the effect of the rising water-levels due to climate change. Lorenzoquinn.com Yet, the Art Biennial does not merely gather the greatest artistic pioneers of our time. La Biennale di Venezia is also a runway for the ‘crème…
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Tribute to Gianni Versace
15thJuly 1997, Gianni Versace was murdered in front of his house in Miami Beach by a homosexual antipathetic. It was a huge loss for Maison Versace of which Gianni was the founder and the artistic director. After his death, 50% of Gianni Versace S.P.A. was left to his ‘princess’, this is how Gianni used to call his nephew Allegra, Donatella’s daughter, who was just eleven at that moment. Donatella and Santo, respectively Gianni’s sister and brother, took the wheels of his empire, whose revenues, updated to 1997, were around 845 billion lire and a profit before taxes equal to 176 billion lire. Donatella became the new creative director, while Santo took…
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Asian Takeover in High Fashion
Have you realised that Fendi’s Instagram page mentions Asian influencers and models more than ever these days? Even though the increasing diversity makes us happy to see, there’s more to that. Millennial social media influencer’s have a bigger impact on the fashion world more than any year, especially in Asia. Chinese being in the lead, Asian millennials are one of the biggest spending groups in the world. Designer items (17%) and jewellery (17%) are the categories they spend most money on after high-end tech (25%). Most of the Chinese, Vietnamese, Japanese and Korean millennials prefer Western brands to local ones. When they have such a big impact in Chinese economy,…
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LAND FOR DREAMERS
Everything starts with a dream. In strategic management it is called mission, the purpose or aspiration of a company, the objective it wants to pursue. For reaching this goal, a strategy must be formulated, combining analysis and decision making. Then it has to be implemented, by executing the choices made. Now, consider your dream. You have your project, your mission to achieve, and you think you have already formulated a good strategy. Thus, you just need to implement it. But how? Just keeping dreaming, because if your dream is good enough, it will bring you in the place Arbiter and Land Rover have reserved for you in the world. In…
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BS4F Business Game
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Be Fashionable, Be Green
Over the years, the fashion industry has become more and more sensitive about themes involving the environment. Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to reduce their environmental footprint and show more care towards our planet. Stella McCartney was one of the first designers in the fashion business to embrace a sustainable attitude. In 2014, the brand has pledged to ensure that all its cellulose fibers meet “strict sustainability standards” by 2017. This project started from production stages and has now transferred…
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MyTheresa launches exclusive collection with Off-White
After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed an eight-piece collection exclusively for MyTheresa. Virgil Abloh has been equipping the fashion industry with his signature logo-hoodies – there is hardly a street-style gallery that does not comprise at least one Off-White-Look. The collection for MyTheresa.com exhibits the typical tailoring of Off-White. It features feminine pieces like flowing silk blouses as well as items…
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Memes are the new Campaigns
Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and created the collaborative project called #TFWGucci. The Instagram posts had direct reference to popular memes, which made Internet humour lovers “laugh-out-loud” while leaving some of their followers clueless. For the ones that do not know the Internet slang “TFW” translates to “That feeling when”. #TFWGucci, emphasis on the hashtag, was the campaign for brand’s new…
