Many times when we think of fashion, we do not immediately associate legal studies with it. Fashion Law, however, has been emerging as a branch of its own over the last decade. Although still a novelty, Fashion Law deals with complex issues that do not only touch upon Intellectual Property Law. In fact, the main requirement is versatility, which implies a background in licensing, entrepreneurship, sustainability, distribution, labor regulation, employment, corporate, contract, international or even real estate law, just to name a few. A legal background, which includes a mandatory law degree, is however, not the only requirement. In fact, it is the interest in the industry that distinguishes a…
-
-
What is a fashion film?
“It’s something like a pear with a pink propeller, that flies around and smells like summer“. This is how Philipp Ulita from the Berlin Fashion Film Festival describes the genre of fashion film. Indeed, fashion film echoes complexity: a kaleidoscope of tangible and intangible socio-cultural elements that fashion creates and sustains. Petra Collins x Gucci Fashion film is a vehicle of emotion which activates storytelling. In a fast-paced, digitalised world the spread and reach of information is so great and attention seeking that fashion brands use different technological and artistic innovations to express their brand identity, create content and target consumers. They are short films which are adapted to our…
-
FASHION X DESIGN: A (RE)INVENTION
I. Follow the rules II. Break the conventions III. Capture the unexpected IV. Reinvent the rules This is the way the iconic Roman house of Bvlgari (re)invents the relationship between fashion and design through its Bvlgarirules installation at the 2018 Fuorisalone. Bvlgari’s ambition is to be a protagonist of the Milanese design week, (re)exploring the brand’s connection to design within the jewellery sphere. With the creation of three visual and sensorial spaces the viewer (re)discovers historic pieces of the brand such as the Serpenti or the B.zero in a unique aristocratic pop. From Bottega Veneta to Loewe to Louis Vuitton, this year’s Milan Design Week saw a great effort from…
-
Fashion Day: M&A in Fashion and Luxury
-
Fashion and Entrepreneurship: discussion with Riccardo Pozzoli
-
Retail revolution: an adventure in the multi brand world
-
COUNTERFEIT: The dark side of fashion
-
On how Instagram is revolutionising our fashion experience
You probably have mixed feelings about Instagram; the little pink icon is something you cherish dearly but also makes you feel slightly guilty of over-soliciting daily? Don’t worry, you’re not alone. As of the end of 2017, Instagram officially counts 800 million monthly users, ranking it the 7th most widely used social media platform and making it the 5th most downloaded application on the Apple Store in that same year. The cosmetics industry dominates, included in 23% of all posts, but it is closely followed by the fashion industry. Ask anyone remotely interested in fashion today if they’ve resorted to the application for outfit ideas or brand discoveries and I…
-
Mass Customisation in Fashion
Everybody has their own tastes and preferences, and the world we live in constantly caters to that. Most things we consume are the product of some kind of customisation, from the salad dressing we choose to put on our lunch to the phone case that protects our mobile devices. Therefore it has become norm for companies to tailor their products to fit in with this growing customisation demand and offer individual products. But for there to be customisation in mass production industries, a new approach is needed. Thus, the concept of mass-customisation is born. Joseph Pine defines mass customisation as the mass production of individually customised goods and services. Seems…
-
A Game of Thrones on the Chinese Luxury Market
Who are the stakeholders in the Chinese luxury market, and what have they set their sights on? July 1st, the Galeries Lafayette, Paris: the summer sale is in full swing. Throngs of shoppers struggle to move around the stores as they wish, let alone retain their personal space. The individual morphs into the crowd, which in turn resembles a human river. These people have a lot in common, from their intrinsic desire to score a bargain, to their love of designer goods. However, they also share one more undeniable connection – a Chinese nationality. Chinese shoppers made up 30% of global luxury sales in 2016, according to Bain & Company’s…
