Fashion out of all luxury sectors seems to be the most underestimated business by the general public. Both in terms of its complexity, as well as the importance of the processes occurring in the businesses for the market. The origins of this assumption are plenty. However, one and most probable one, is the fact that the world of fashion has seen a rapid evolution. A change that transformed it from a world of necessary addition and symbol of social status to a multibillion dollar business. This transformation that has been steadily occurring over the last hundred years, has also carried with itself the evolution of the job market and the…
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Losing Touch With Reality: How Victoria’s Secret Fails To Speak To The Woke Consumer
Sunday, 2 December 2018 A few weeks ago, Victoria’s Secret announced new lingerie megastore opening, this time – in Rome, Italy. The news came in as a bit of surprise – in the wake of last summer’s losses in revenue and 55% drop in shares since the beginning of the year, it would seem that L Brands, owner of Victoria’s Secret and Pink, would be too busy implementing changes in business to be stretching the problem to new markets overseas. But can a turnaround happen for lingerie juggernaut? On the day of Victoria’s Secret Fashion Show airing, let’s see if all that glitters is gold. Victoria’s Secret dropped to their…
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Anya Hindmarch and the Death of the Fashion Show
Anya Hindmarch has always had the flair for the eccentric, the unpredictable and the unconventional – proof of this being that her designs have continually drawn inspiration from seemingly humdrum, everyday sources such as traditional British biscuits, retro arcade games, and even Kellogg’s cereal. London Fashion Weeks had, in the past, been an outlet for the designer to showcase her quirky collections of the season on a massive scale – ‘ordinary’ not being the first adjective that springs to mind at first look. Over the years, the brand has always made it a point to put on a spectacle, what with human conveyer belts, pixelated sets and an amphitheater catwalk…
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Adaptive-Wear: The Sector that Fashion Overlooks
Fashion is an everyday topic for everyone. Most people usually spend some time thinking about what to wear, but not everyone thinks about how to wear it. From closing zippers to buttoning our shirts, there are many aspects that don’t seem like a bother to most. But for people with disabilities, it’s a whole other story. Once defined by exclusivity, fashion has started to develop as a more all-accepting sector in the past years. Although it has started catering to a broader variety of body types, incomes, and cultural backgrounds, clothing made for people with disabilities, called “the adaptive wear industry”, is still lagging behind. Increasing ranges for disability would…
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Behind the startup : FABS APP
An Interview by Ira Tassouli and Louise Quesnel. FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the entire process, from the initial request to the final feedback. We went to the FABS App offices here in Milano, where we met Daniely Von Atzingen ,Project Director of FABS, and Giacomo Piazza, Co-Founder and discussed with them about the app itself, the fashion industry and the role of tech in the world of fashion. INTRODUCE YOURSELVES…
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MFW: A glimpse into Moncler’s “Genius” collections, history and strategy
On Wednesday, 19thof September, the Bocconi Students for Fashion team had the opportunity to attend the Moncler Presentation Event in Milan at Fabbrica Orobio 15. The event presented Moncler Genius, a new project inaugurated in February of this year which encompasses 8 designers working on 8 different capsule collections – all of which are inspired by the iconic Moncler down jacket. The collections were launched one at a time over the course of 8 months: this unorthodox method of presentation aimed to keep customers perennially desiring something new while moving the brand closer to the world of fast fashion. But let’s take a step back and look at the history…
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Millennials giving the fashion industry a kick of sustainability
There’s a movement going on. A movement within the fashion industry where people have collectively chosen to take a stand against big fast fashion brands and ask the million dollar question: Who made my clothes? In August 2014, a garment factory in Rana Plaza collapsed, killing more than 1,134garment workers. Workers who had families, friends, children, partners. So this is a revolution synonymous not only with protecting the environment but also the people behind our 3$ garments. “The True Cost” is a documentary that can be found on Netflix, and the first thing anyone involved in the slow-fashion movement will recommend to the “newcomers”. Not only is the documentary very…
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MFW September 2018: An Overview
As the month of September draws on, Milan undergoes a transformation. Not only do temperatures start to drop and leaves to fall as the sweltering summer ends but streets are suddenly dotted with colorful, eccentric attires, museums morph into showrooms and reservations become unusually difficult to place. These are the unmistakable signs that the city is preparing to host the bi-annual event of fashion week. Given its reasonable size for such an important city, Fashion Week hardly goes unnoticed in Milan. During the six hectic days, cobblestone streets reek of a unique creative energy, even the least fashion savvy people have a hard time escaping the atmosphere. Milan fashion week…
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A career in the fashion industry: Fashion Law
Many times when we think of fashion, we do not immediately associate legal studies with it. Fashion Law, however, has been emerging as a branch of its own over the last decade. Although still a novelty, Fashion Law deals with complex issues that do not only touch upon Intellectual Property Law. In fact, the main requirement is versatility, which implies a background in licensing, entrepreneurship, sustainability, distribution, labor regulation, employment, corporate, contract, international or even real estate law, just to name a few. A legal background, which includes a mandatory law degree, is however, not the only requirement. In fact, it is the interest in the industry that distinguishes a…
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What is a fashion film?
“It’s something like a pear with a pink propeller, that flies around and smells like summer“. This is how Philipp Ulita from the Berlin Fashion Film Festival describes the genre of fashion film. Indeed, fashion film echoes complexity: a kaleidoscope of tangible and intangible socio-cultural elements that fashion creates and sustains. Petra Collins x Gucci Fashion film is a vehicle of emotion which activates storytelling. In a fast-paced, digitalised world the spread and reach of information is so great and attention seeking that fashion brands use different technological and artistic innovations to express their brand identity, create content and target consumers. They are short films which are adapted to our…
