Watching a movie with a glass of wine on a Tuesday evening. Standing in the bathroom, your Iphone in a hand, picking the right songs for your shower. Driving towards Porta Venezia for the aperitivo that you’re already late for. What is it that all these situations have in common? They all are examples of a trend that, in the past few years, has been silently shaping both the way we live and the way we take part to the economy. Individuals are increasingly changing the way they consume goods and services, questioning the concept of ownership and its necessity. Little by little, a new business model is being adopted…

Eyebrows have always played a role in women’s history. They started being important when Cleopatra used to wear them carbon lined (The Guardian, 2016). From then onwards, the eyebrow trends followed different styles depending on the era: ladies wanted their eyebrows pencilled, thin and round in the 20s, 30s, 70s and 90s; they wanted them natural and soft in the 40s; and bold and heavy in the crazy 80s (Vogue, 2018). Today, eyebrows are trendy if they are sharp, bold and natural. More than ever, they are of extreme importance, standing side by side with icons such as lipstick and mascara. But why are eyebrows so much more important today…

Luxury retailers are being hit hard by Covid-19, but this has not stopped them from standing by their nation’s side. It doesn’t matter how geographically diversified a brand can be: when moments like this come, that tiny little label “Made in Italy” becomes much more than just a quality sign, it is something to fight for. And indeed, fashion icons such as Armani, Dolce & Gabbana, Versace, Prada, seem to know this very well! From the catwalk to the battlefield, these top Italian fashion brands are making donations to fight one of the most threatening enemies of recent years. In particular, king Giorgio has donated 1.25 million euros to The…

Low-Despicable During the past weeks the only thing that has been on everyone’s lips more than coronavirus is surgical face masks. As we noticed from PFW, from Chanel and Fendi to Off-white and Supreme, they were the ultimate street style fashion trend. But is it fair to turn something that could save lives into something useless but “cool”? Sometimes the line between fashion and speculation becomes blurred. As if the greatest problem of the moment was to choose between double-C and double-G to protect themselves. The mood at the Autumn/Winter 2020 shows, already low-key in New York and London, descended a little bit more with the decisions of Giorgio Armani…

Fashion has always been one of the most dynamic industries, always changing and coming up with new and fresh ideas to keep every consumer interested. That includes one of fashion’s most important tools: collaborations. Brands collaborate with each-other, and also with companies from different industries such as food, hospitality, automotive, and much more. And now fashion has found a new territory to explore: video-games. This comes both in the form of collaborations of fashion brands with well-known videogames, as well as through the creation of some of their own. One of the most recent examples of fashion companies creating their own video games is Burberry’s B Bounce game that was…

As we come to the end of the second month of 2020, racism in the fashion world still runs rampant. One would think that by now, in an age of ever-increasing cross-cultural connectivity, at least some semblance of cultural sensitivity would be present. And yet, it seems like every other month brings about another ignorant misstep from some of the industry’s biggest names. Gucci’s ‘blackface’ sweater springs to mind, as does DSquared’s ‘DSquaw’ FW15 collection – which not only appropriated Indigenous North-American culture, but saw no problem with using the derogatory term ‘squaw’ in the title of their collection – and of course, Dolce & Gabbana last year with their…

LOW-DESPICABLE What happened to the New York fashion week? With more absences on the calendar than ever before, the most exclusive event in the big Apple will miss most of the 90s powerhouse names. From Calvin Klein (done with the runways for now) and Tommy Hilfiger (presenting the new collection in London), to Ralph Lauren who will skip fashion week for the first time in over 5 decades. Even Tom Ford has chosen Los Angeles and the Academy Awards over New York and the fashion week. Looks like red carpets are the new runways. After all what would Fashion Week be without a fashion victim? Even if it’s the week…

It’s that sparkly, golden and wonderful period of the year again! Mariah and Bublé on repeat, Christmas lights, happy children running around in the city centre, tons of sugar everywhere and that cozy-festive feeling … but do you know what we like the most about this period? Fashion news! During Christmas we are all on our best behavior so it only makes sense that this edition will be less about the worst and more about the best of the month! Have yourself a merry little reading! High-brilliant Le Chanel chalet You still have doubts regarding your holiday destination? In the meantime, we suggest you go check “Chanel No.5 in the…

The Blonde Salad. Something Navy. Camila Coelho Collection. Song of Style. Gisou. Does any of these names ring a bell? In today’s post-Instagram, heavily “influenced” world, having followers has become a synonym for economic power. What started out as a – social – network, has actually become a worldwide digital market as influencers have understood that each one of their thousands of followers has a potential value, which can be easily monetized either through advertisements or by transforming those same followers into customers. Fashion bloggers like Aimee Song are increasingly choosing to adopt a diversification strategy which often leads them to launch their own fashion brands, lifestyle blogs, skincare lines,…

Lowbrow-Despicable  Victoria’s Secret says goodbye to its annual fashion show! According to CEO Les Wexner: “We don’t believe network television is the right fit, the company will instead divert its focus toward digital marketing”. According to us, it sounds more like an alibi than an argument … The lingerie giant has in fact, registered consecutive quarters of declining sales and neither through the introduction of plus-size models, nor through a gender-inclusive campaign has redeemed its reputation. It is also facing some growing competition from new startups like Savage x Fenty, whose message is attracting an audience  no longer interested in VS’s “too high standards”. It seems that the angelic brand…