After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed an eight-piece collection exclusively for MyTheresa.
Virgil Abloh has been equipping the fashion industry with his signature logo-hoodies – there is hardly a street-style gallery that does not comprise at least one Off-White-Look. The collection for MyTheresa.com exhibits the typical tailoring of Off-White. It features feminine pieces like flowing silk blouses as well as items with streetwear characteristics, such as oversized hoodies and patchwork jeans.
The key-piece of the collection is a khaki Mackintosh coat. Abloh has came up with something unique for this piece: Social media users were invited to be part of the design process and vote for the length of the coat. According to the creative director, the concept of the collection is to worship the relationship between internet and fashion and to give the public a louder voice.
The capsule collection will be available on www.mytheresa.com from the 17th of May onwards.
by Carolina Rusche
