I. Follow the rules II. Break the conventions III. Capture the unexpected IV. Reinvent the rules This is the way the iconic Roman house of Bvlgari (re)invents the relationship between fashion and design through its Bvlgarirules installation at the 2018 Fuorisalone. Bvlgari’s ambition is to be a protagonist of the Milanese design week, (re)exploring the brand’s connection to design within the jewellery sphere. With the creation of three visual and sensorial spaces the viewer (re)discovers historic pieces of the brand such as the Serpenti or the B.zero in a unique aristocratic pop. From Bottega Veneta to Loewe to Louis Vuitton, this year’s Milan Design Week saw a great effort from…
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Fashion goes to Design Week’16
Lately we’ve been too sore missing the precious moments of the Fashion Week, and apparently someone up there heard our prayers. Milan is again immersed in a week full of miscellaneous events and aesthetic wonders. However, this one is different: a celebration of new ideas and creations in Design. Is there any chance for fashion to squeeze in? Let’s see. At the beginning of the week we received an invitation to attend the Milan Design Week event of the brand Anteprima. Missing all the presentations’ rush, we jumped at the chance to go. However, on the day of the cocktail reception we inevitably wondered: while during the Fashion Week the…
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Lineapiù Italia
Disclaimer: The following is not an advertisement for Lineapiù. The author visited Lineapiù as part of a school excursion. People often think of big brands and corporate-styled conglomerates when it comes to the business of fashion. However, manufacturers and contractors play an important role in the fashion ecosystem too. Without them, it would be difficult for companies that run on a horizontal system (put simply, they do not own their own mills and ateliers) to sustain themselves because owning everything cost money. Despite the importance of these manufacturers, there is little awareness on their creativity and the innovation they bring to the fashion industry. Lineapiù Italia is a great example. A Florentine based company,…
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Decoded Fashion
This time last week some of the BS4F members and I were fortunate enough to be invited to attend Decoded Fashion, a two day long conference focusingon digital and technological advances in the fashion world. Although my first time attending the conference myself, it was the conference’s third time in Milan, having also being held in New York, Tokyo and London. We were welcomed at the beautiful Hotel Magna Pars where we had the chance to network with people ranging from the digital, marketing and fashion fields from brands coming from all over the world. For me, someone coming from the fashion world and having no prior knowledge of digital…
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Emerging from the WHITE
WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists. Attended by more than 17.000 buyers from the most important multi-brands in the world. WHITE is a prestigious platform for niche brands and the ideal stage for all those italian and international companies which recognize themselves in the White character, made of creativity, harmony and eco-ethical commitment. Thanks to our friend and alchemist May Moma (previous article here), the team of Lust in Fashion had the privilege to participate in the WHITE. After more than 3 hours of wandering along the stands we finally made a selection of your favorite designers.
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Walking in a Winter Wonderland
This is the most wonderful time of the year… to look at shop windows! Whether you are in Milan… In London… In Paris… Or in New York!
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Christmas Shopping Know-How at Cargo Hi Tech
It’s mid December and I can almost materially feel your desperate need to find a Christmas present for your boyfriend/girlfriend/parents/friends/<insert another category>. And I got you angel faces. I got you. Right in the pulsing fashionable heart of Milan – Corso Como – lays a (not so) hidden gem, a magical place that can make all of you dreams come true. I’m talking about Cargo Hi Tech AKA “that place where you WILL find all of your Christmas present this year”. You name it they have it! Home decor, indie clothes, perfumes, eventually everything you can desire for cooking, books, incredible furniture for your living room/bathroom/kitchen, traveling necessities, hi tech devices I could…
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Artisan Wonderland is in town with “L’Artigiano in Fiera”
If you’re looking for a place for early Christmas shopping without feeling ashamed about it, you’re in luck my friends. This weekend “L’Artigiano in Fiera” debuts in Rho-Fiera and it will stay open from 29th November up to 8th December everyday from 10.00 am to 22.30 pm with no need to pay the ticket for the entrance. This is the very favourite place for real Milan people to satisfy their forbidden need for handcrafted goodies from all around the world. Looking for artisanal beer? They have it – from 50 different countries. Scarves from Malaysia? No problem. About getting a fancy nail art from some of the emerging talents in Milan?…
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Milan Fashion Global Summit
Milan Fashion Global Summit is one of the most important events of the year. Organized by Class Publishing Group, Camera Nazionale della Moda Italiana, The Wall Street Journal Europe and Bank of America-Merrill Lynch. Where international personalities of the fashion world, manufacturing and finance meet in one location, to deal with different topics whose goal is always to use brainstorming to generate new ideas. During the 2014 edition, that took place on November 11 in Testori Auditorium, the topic at hand was “Fashion is food, food is fashion”, regarding the relationship between the three Fs, Fashion, Food and Finance. I interviewed Francesco Ladisa, the previous PR manager at Krizia and now owner of his…
