An Interview by Ira Tassouli and Louise Quesnel. FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the entire process, from the initial request to the final feedback. We went to the FABS App offices here in Milano, where we met Daniely Von Atzingen ,Project Director of FABS, and Giacomo Piazza, Co-Founder and discussed with them about the app itself, the fashion industry and the role of tech in the world of fashion. INTRODUCE YOURSELVES…
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A chat over dinner with Alberto Baldan, CEO of La Rinascente
You may think that I am exaggerating, and to some extent it is true. I did not dine privately with Mr Baldan, but this is how the evening felt like to me. When I saw the event promoting a tasty aperitivo with the CEO of the most famous department store in Italy, I thought of one of those networking events where the guest awkwardly speaks for 5 minutes and then has to rush away. But I couldn’t be more wrong: organised by Hub Giovani, a group of inspired young students and professionals who get together to discuss about work, culture, innovation and much more, the aperitivo with Baldan was so enjoyable…
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“Oshadi” = the Essence of Nature
I meet Matteo Capetti at 18.30 in Corso Como. We both come from a long and stressful day at work. As two interns trying to find a balance between work and social life we agree to have a drink at a bar nearby and chat about his capsule show – displaying from the 4th to the 6th of March at Tapis Rouge, Paris. xWe order some fancy alcohol and I apologies because I’m starving and I basically devour the chips that come with our cocktails. I explain him how a mutual friend talked me into meeting him and assured me that this story is worth listening to and writing about, and so…
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Sine Modus – Vintage is in the air
Walking along Pomponazzi road you couldn’t imagine to find a window that says “Vintage is in the air”! And so, walking just 20 minutes from Duomo, there’s a contemporary vintage boutique: Sine Modus. “We physically opened this shop in September” Chiara and Manuela – the two young and beautiful owners – started telling us “… our business [has been] on the internet for two years through social networking. We usually went to flea markets in Naples so we’ve always felt this passion for vintage stuff. We met at Excelsior where we were both working, and then we decided to invest a small amount of money in what combines us.” “We…
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Strand of Silk – an online journey into the hidden Indian treasure
Strand of Silk is an Indian clothing brand founded by Vivek Agarwal. Based in London and Mumbai, it sells high-quality clothes crafted by some of the best fashion designers in India, and operates exclusively through its website – Strandofsilk.com. This is an incredible example of how an online brand can become successful during the era of fashion 2.0. The BS4F team was able to reach Clarissa De Angelis – a former Bocconi student currently working for the brand – and ask her some questions. Good Morning Clarissa! Can you tell us where the idea of the brand comes from? The founder, Vivek Agarwal, had been living in the UK for a few years when…
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Mario Dice and his “vintage of the future”
Mario Dice is a young fashion designer who, after many collaborations with famous fashion houses such as Trussardi, Krizia and Gattinoni, in 2007 founded his own brand with both men and women’s collections. “If I had to describe my collections with three adjectives, I would say: elegant, ductile and saleable” His interesting career began when he was only 15 when he started working for Clavin Klein in New York. Then he continued more and more to improve his skills finding every day something new, innovative and fascinating for his prêt-à-porter items. After years of experiences, now Mario Dice is ready to show to his public what he really intends as fashion…
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May Moma
May Moma is not just another bijoux brand. It changed the concept of women’s – and soon men’s – jewellery. It’s a perfect harmony of tradition and modernity. All the products are distinguished by a fine combination of Swarovsky crystals and silk. But let’s start from the beginning. May Moma was born two and a half years ago in Milan, founded by Simona Nicolosi – a former manager working in Marketing and Communication. After a few years in the industry, she decided to quite her job in order to follow her passion – jewels design. So, five years ago she went back to school and attended a Master in jewels design at…
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Psy{chic} ⎯ Michael Metric
If there is one event in Milan that you can not miss it is WOMADE ⎯ a creative network, an incubator that nurtures and enhances relationships, putting creativity at the center of everything. What a delightful surprise to discover Michael Metric there ! The Italian couple based in Berlin ⎯ Emanuela Amato and Michael Saba ⎯ assume that there is no longer a dichotomy between genders. Born in 2014, the aesthetic of Michael Metric offers a modern interpretation of the meeting point between masculinity and femininity thanks to an accurate vision of shapes, volume and space. Nowadays, men and women are more and more inclined to share their wardrobe. “This is about what a garment…
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Masterpiece ⎯ Label2
She is from Bosnia and Herzegovina, he is native of Serbia. Andrea Popovic and Alen Pinku met each other in Milan at the Accademy of Fine Arts of Brera. From this friendship Label2 was born, a concept that erases the boundaries between Art and Fashion. This is the metamorphosis of the human body into a work of art. Neoprene ⎯ the secret ingredient of the duo ⎯ gives unexpected shapes and emphasizes the minimalistic aesthetic of the silhouette. Contemporary muse, the Label2 woman is statuesque and determined. When was the brand born? Alen : We started to work together 4 years ago, but things got serious in 2012. Do you have a…
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Beyond the Black ⎯ Klekko
Initially graduated in architecture Julia Los and Joana Krawczyk ⎯ a Polish duo ⎯ redefine the garment’s structure through the dark theorem of Klekko. Based in Berlin and launched last year, the brand is the mathematical equation of deconstruction through the lines. The silhouette is strong, the style is sporty, the cut is avant-garde. Klekko is for Fashion what Pierre Soulages is for Painting: the light comes through the black. For a full immersion into the dark paradise of Klekko, Lust in Fashion suggests you to listen Fresh & Low – New Life source of inspiration during the creation process of the new collection “Bolder Line”. Julia Los & Joana Krawczyk How does architecture help you in your work? Julia:…
