Recently, numerous fashion luxury brands have decided to dive into the past. Thanks to their archives, they manage to amaze their customers with historical prints used for past collections. Clothes and accessories are the symbols of a continuing evolution of these brands for which innovation and history go at the same speed. Modernised collections become every time a great achievement for brands that, believing more and more in the uniqueness of their details, show how these ones represent the key of their success since years. In the past, these peculiar prints were appositely designed for royal people but even now they preserve the charm of the Made in Italy excellence.…
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Fashion and Finance: the double Fs of luxury
In which way does the financial world and the luxury one, apparently far apart, actually continue to go at the same speed? In the current age, it’s important to underline how the international finance is more and more present in the fashion industry through the so-called M&A, mergers and acquisitions operations in order to help different fashion enterprises in developing and improving their own financial and management growth. For this reason, financial advisory and asset management firms play a significant role in forming a global network of relationships between international leaders. Important shifts are happening from West to East so that emerging markets are now the focus of economic transformations the…
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Black Friday: Next Stop Milan?
It never fails, every Friday after Thanksgiving, storms of people full of turkey flock to department stores all over the United States in efforts to find the best bargains Due to the economic downturn in the US economy, Black Friday sales have been declining, although due to slumping oil prices and larger discount incentives sales should have improved. Last weeks sales analysis stated the opposite. Reasons? The new “Grey Thursday” (Pre-Black Friday teaser sales) and the race to offer the largest and earliest deep discount has given customers the ability to shop earlier. There has been a power shift in the complicated B2C relationship, customers now have the power. They…
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Workshops: The Trend Researcher
To every season there is a trend. In fashion, this is an inevitable fact. Be it a colour, a fabric or a shape — from the window displays of luxury shopping streets to cheap fast-fashion retailers; the teeny bopper to the sophisticated male — trends are omnipresent. How do trends come and go? How do trends repeat and evolve? Gianni Fontana and Fiorenza Spezzapria from Milan Style Academy solved this question during the BS4F Trends Workshop. First, a trend (or “directions”) is a combination of past events that will have an impact on future events and it will determine the aesthetic. A trend can be defined as a research evolutive path, then supporting both creative and…
