This is not just only about black and minimalism. There is something else — something almost divine which immediately catches your attention. Mavranyma is an Italian brand from Montefano, a small village in the province of Macerata. The project started in winter 2012 and took shape one year later: one year to understand the tough business world of fashion start-ups and to build the DNA of the brand. Now, Mavranyma is more than ready to get in the market and you risk tasting the forbidden fruit. As the 7 deadly sins, Lust in Fashion asked 7 questions to the designer, Elia Francinella. Where does the name Mavranyma come from ? This is mix between two words.…
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The Italian Fur by Vladimiro Gioia
The story of Vladimiro Gioia – Italian master of the fur market – is the story that any emerging designer would love to tell as its own. “When you create a collection, you are offering yourself. It’s like getting naked in front of the customers.” After working for several years for the family company – Gioia Pellicce – in 2010 he started his own business. The unusual features of its products immediately attracted the attention of luxury brands such as Valentino, Burberry, Dior, John Galliano and many others. The turning point was in 2010 when Mr. Gioia was chosen by Domenico Dolce and Stefano Gabbana for the project “Spiga 2” – focused on the…
