You may think that I am exaggerating, and to some extent it is true. I did not dine privately with Mr Baldan, but this is how the evening felt like to me. When I saw the event promoting a tasty aperitivo with the CEO of the most famous department store in Italy, I thought of one of those networking events where the guest awkwardly speaks for 5 minutes and then has to rush away. But I couldn’t be more wrong: organised by Hub Giovani, a group of inspired young students and professionals who get together to discuss about work, culture, innovation and much more, the aperitivo with Baldan was so enjoyable…
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Fashion Eliminates the Y Chromosome
As we learned in biology lessons, chromosome Y defines human gender. However, as we are learning from fashion today, at the end of the day it doesn’t really matter. The boundaries between masculinity and femininity are increasingly blurring and this seems to be more than a fast trend. In the past, when fashion was way more conservative, one could tell for sure what is appropriate for a man and what suits a woman. Today we see the stereotypes melting: while ladies wear boyfriend jeans, oversize shirts, T-shirts and hoodies, the aesthetics leaving their looks find place in menswear with brands like J.W.Anderson and Gucci introducing the man of unconventional, androgynous…
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Good American, Clashing Ideals?
It’s here! Yesterday Khloé Kardashian launched her new line of jeans “Good American” and the whole Internet is buzzing about it. Apart from the visually appealing styles, the line is being praised for it’s inclusive image. With sizes ranging from 0-24, made with stretchy fabric to showcase natural curves, the brand claims that its mission is to have a positive impact on the community. “Pledging to sustain the manufacturing of jeans in the United States and supporting charities that empower girls to realize their true potential,” reads the website. Co-founder, Emma Grede stated, “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the…
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A Guardian of Human Dignity: the Story of Brunello Cucinelli
October 18 is indeed a significant day for us at Bocconi Students for Fashion: a guest lecture will be held with the one-of-a-kind Italian fashion magnate Brunello Cucinelli. Having started his business with cashmere sweaters in 1978, in almost 40 years he grew it to a multinational empire with impressive financials, which are just one among his numerous achievements. Today’s article will go through the history of the iconic luxury house, tell a story of a truly humanistic approach, and explain why ethics and dignity are not contradictory to that primary business goal we all got used to. Brunello Cucinelli launched his first garments in 1978, focusing on craftsmanship and…
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Chiaja: a New Luxury Brand Rising
With a few weeks of delay, Milan is finally blossoming, trees are green again and summer seems to be finally coming. The time to make a choice about the look to wear on the beach this year is approaching, and with it the birth (and fast death) of many aspiring and unstructured swimwear fashion brands. But one seems to be different from the others, and has its roots in places very close to where we all study every day.The startup I want to tell you about today is Chiaja, born from three Bocconi students, Alessando, Umberto and Gabriele, with the dream to re-invent the way men’s swim shorts are worn…
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Rihanna X Manolo-Denim Desserts
Rihanna and famed designer Manolo Blahnik have teamed up to create their first collaboration together, it’s named Denim Desserts and it’s a super exclusive footwear line featuring six limited edition styles sold only at three store locations in London, New York and Hong Kong. A limited number of 400 pairs were stocked within each of the London, New York and Hong Kong stores, plus the web site is taking special orders that will be delivered with a sketch signed by Riri. Inspired by the singer’s amazing hand tattoos, each unique shoe is fashioned with denim and sequins. Riri admitted her favorite piece is the 9 to 5 boot; we are…
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Mr. & Mrs. Smith
Years ago hearing «Mr. and Mrs. Smith» you would inevitably recollect Angelina and Brad. We still remember them, but in the nearest future the first association is much likely to change as the world gets more and more fascinated about the different Smiths. Today on Lustinfashion we address Lucky Blue and Pyper America: be ready for something you didn’t know before. One of the most-followed male models, today Lucky Blue Smith has approximately 2.2 million of instagram followers (and yes I’m one of them). His sister Pyper America has much less, but on the joint shoots (including an amazing Moncler campaign, Calvin Klein and the cover of Harper’s Bazaar China)…
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Met Gala 2016: Best and Worst from the Red Carpet
The “First Monday In May” is gone. This year the Met Gala 2016 theme was “Manus X Machina”, an exploration of Fashion in the era of Technology: metallic garments, technological textures, avantgarde latex and precious reflections creating a new harmony between innovation and handicraft. I’ve selected the Best and Worst looks from the Red Carpet. Take a look! BEST Dakota Johnson in Gucci This dress is so perfect that it needs just SIMPLICITY: pale skin and straight hair. Beyoncé Knowles in Givenchy Haute Couture by Riccardo Tisci The answer is in Formation lyrics: “I’m so RECKLESS when I rock my Givenchy dress”. Lea Seydoux in Louis Vuitton She’s the new LV Fashion…
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Prince: The Rules Of The Man With No Rules
No necessity to say what happened: you don’t need to be Prince Rogers Nelson’s biggest fan to be aware that we all lost a legend. On Thursday all the newsfeeds exploded with condolences, shock and grief. So we think there’s enough of it: instead of drowning in tears let’s show respect and gratitude to this iconic singer, who changed not only the world of music, but also the world of fashion. These days some “almost famous” bend over backwards to differ and make a statement; sometimes it really seems like originality is artificially exaggerated. However, back in the 70’s what Prince did what a game-changer. He craved for more and…
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Fashion goes to Design Week’16
Lately we’ve been too sore missing the precious moments of the Fashion Week, and apparently someone up there heard our prayers. Milan is again immersed in a week full of miscellaneous events and aesthetic wonders. However, this one is different: a celebration of new ideas and creations in Design. Is there any chance for fashion to squeeze in? Let’s see. At the beginning of the week we received an invitation to attend the Milan Design Week event of the brand Anteprima. Missing all the presentations’ rush, we jumped at the chance to go. However, on the day of the cocktail reception we inevitably wondered: while during the Fashion Week the…
