Every other year, the timeless Serenissima opens its doors to the Art Biennial, one of the most prestigious and avant-garde art festivals in the world. The Biennale buzz travels through the magical venetian canals and meets the world. You have definitely scrolled through Lorenzo Quinn’s monumental sculpture, titled Support, in your Instagram feed: a pair of gigantic hands rising from the city’s emerald waters, embracing the Ca’ Sagredo Hotel as a statement of the effect of the rising water-levels due to climate change. Lorenzoquinn.com Yet, the Art Biennial does not merely gather the greatest artistic pioneers of our time. La Biennale di Venezia is also a runway for the ‘crème…
-
-
LAND FOR DREAMERS
Everything starts with a dream. In strategic management it is called mission, the purpose or aspiration of a company, the objective it wants to pursue. For reaching this goal, a strategy must be formulated, combining analysis and decision making. Then it has to be implemented, by executing the choices made. Now, consider your dream. You have your project, your mission to achieve, and you think you have already formulated a good strategy. Thus, you just need to implement it. But how? Just keeping dreaming, because if your dream is good enough, it will bring you in the place Arbiter and Land Rover have reserved for you in the world. In…
-
Be Fashionable, Be Green
Over the years, the fashion industry has become more and more sensitive about themes involving the environment. Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to reduce their environmental footprint and show more care towards our planet. Stella McCartney was one of the first designers in the fashion business to embrace a sustainable attitude. In 2014, the brand has pledged to ensure that all its cellulose fibers meet “strict sustainability standards” by 2017. This project started from production stages and has now transferred…
-
Memes are the new Campaigns
Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and created the collaborative project called #TFWGucci. The Instagram posts had direct reference to popular memes, which made Internet humour lovers “laugh-out-loud” while leaving some of their followers clueless. For the ones that do not know the Internet slang “TFW” translates to “That feeling when”. #TFWGucci, emphasis on the hashtag, was the campaign for brand’s new…
-
Met Gala 2017: the art of the In-Between.
The Met Gala, held on May 1st, spurred many a discussion. As usual, the outfits were astonishing. But if in the past years it was the wonder, the lust and the chic extravagance that left us speechless, this time the effect was quite different (although it has to be said that last years Zac Posen creation set the expectations at a high level). At first glance the outfit choices appeared unclear and suggested a theme such as “I see I don’t see” with lots of metallic shades and slim-fits. Let’s take a look at and try to understand what lies behind some of the outfit choices – even if the outfits of Bella…
-
The Italian Summer: Ripa & Ripa
This summer season a new, unique brand took its place on the infamous shelves of La Rinascente: The male swimwear brand Ripa & Ripa. Two friends Anna and Oliviero who graduated from Bocconi 3 years ago created the brand. They did not create it far away, “You can say that we discussed the idea by these benches by Leoni,” says Anna. Where did the idea to create an authentic male swim shorts come from? If you ever went shopping for stylish male swim shorts you know the struggle to find a decent one. Anna and Oliviero thought so and decided to create their own brand of swim shorts. Ripa &…
-
Coachella: where fashion outweighs music
During the past few weeks social networks were loaded with pictures of bloggers, models, actors and singers having the time of their life at Coachella. Images of crazy parties by the pool, floating flamingos and Californian sunsets made us all envious, admit it. What left me a little concerned is that I knew almost everything about who attended the festival and what they wore, but nearly nothing about the festival itself… How many of us actually knew who the performers were? My point is: Coachella has become a festival that mainly gravitates around fashion instead of music, while this latter is now only a nice background .Try to google “Coachella”…
-
A new era of shopping
In 2016, a survey by firm comScore and UPS showed that consumers are buying more online than in stores. This should not surprise anyone as nowadays technology is developing fast enough to provide people with the possibility to get a 360° online shopping experience through different technology devices from smartphones to laptops. These days online shopping is becoming the fastest and easiest way of purchasing. The process is very simple, the first step is to select the product desired and finally choose the way of payment preferred, from payment at the delivery to credit cards. On the websites, it is possible to see photos and videos of the objects which…
-
Fashion & Travel: the perfect match
More and more fashion companies are trying to expand their business to a new frontier: the luxury hotel industry. This trend started with new consumers’ attitudes, people want to have a 360° lifestyle experience and meanwhile feel part of an exclusive “elite”. This new reality is both the consequence of financial uncertainty, resulted from years of crisis, and of the notable increase in bargaining power of social platforms. Nowadays appearance is the hub of a society where social networks are becoming one of the main tools of communication. The phenomenon started in 1995 with Ferragamo’s family, and in the following years it spread to fashion designers such as Missoni, Versace and…
-
Co-branding: a new way of competing
In a market where competition has increased over time, even successful companies need to come up with new ideas to expand their brand exposure. This is why co-branding has become more widespread and it has proved to have several benefits. Besides improving the brand image, partnership is a way of enabling brands to compete in new markets, offering unique competitive advantages in their own markets, and even a way of gaining new distribution. Various fashion companies have embraced collaborations and most of these joint ventures have turned out to be very successful. H&M is without any doubts a leader in this field. Every November a capsule collection made in collaboration with…
