Traveling is a common hobby during all the year, but on holidays the number of people travelling increases exponentially. In Christmas time a lot of people travel around different areas of the world. The majority prefer to go to the mountains to celebrate Christmas or New Year’s Eve skiing, snowboarding and enjoying shopping with snow. In Italy, there are a lot of places to go to the mountains, some are exclusive locations such as Cortina d’Ampezzo, Madonna di Campiglio, Courmayeur where it is possible to find a wide range of boutiques. A lot of fashion brands project special events during Christmas time to attire tourists to go shopping. For example,…
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On Style
Yes, style. The magic word for magazine editors straight out of The Devil Wears Prada, Man Repellers with millions of Instagram followers and the entire fashion sphere. Showcasing your personality? Hot trends fresh off the runway? Timeless or Ephemeral? The concept of style today is largely democratic and we’re in love with it. Who said you can’t wear sweatpants with stilettos? Hi there vintage 80s suit and futuristic Les Specs. You can incorporate patches of different styles and eras that you identify with: you create your own look, your own personality. To a certain extent we have to thank the ascent of street style as a trendsetting tool as it…
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The Magnitude of Winter Holiday Shopping
In many parts of the world, the conclusion of Halloween celebrations signifies not an ending, but the start of an even more exciting holiday season: Christmas! The merriment that accompanies the holiday is not reserved for children and families, because for most retailers, the winter holidays represent a significant proportion of their sales. It’s a period of joy for everyone involved, and since its inception around 1808, the gift-giving ritual has evolved into a massive retail opportunity that has significant implications for businesses. The National Retail Federation (NRF), an American retail trade association, considers the ‘winter holidays’ as the period between November 1st and December 31st. In the United States,…
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The magic business of Holiday Windows
It’s beginning to look a lot like Christmas, from the twinkling lights and the holiday decorations all over the city, to most importantly, stores window displays. A perfect holiday window display is a great way to to draw customers who are in a festive, spending mood into stores they might not have stopped by otherwise. That’s why every retailer seems to be competing to have the most extravagant and attention-grabbing window display every year. But how much does all this effort and investment put into something seasonal pay off? Courtesy of Printemps The window dressing tradition has been around for a very long time, we can trace its beginning back…
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The Ultimate Discussion of Fashion: Fur
On October 12th, the fashion world woke up to huge news: Gucci announced they are going fur-free. The chief executive’s own words were “It’s not modern, it’s a little outdated”. So how did Gucci take this huge U-turn and decided to leave their infamous fur-lined loafers behind? The fur discussion in the fashion world has been present for years. Gucci is not the first to sign up to Fur Free Alliance; Calvin Klein, Ralph Lauren, Armani are all fur free brands. However there is no doubt that Gucci’s surprising action will have some effects on their sales regarding the fact that their best selling models all contain fur. The topic…
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Eyewear: a vision with vision
Report from the event “Eyewear: la montatura perfetta” that was held on November 8th in Università Bocconi. Iconic, timeless, the ultimate accessory, a must-have. Eyewear is a thriving business of 82 billion dollars with incredible growth potential and the world of fashion has its eye on its changing dynamics at the dawn of a new era, a new frame. Roberto Vedovotto, Chairman and CEO of Kering Eyewear and Giovanni Zoppas, CEO of Thelios discussed the mechanisms and changes of the world of eyewear in a unique talk at Bocconi University. ‘Empowering imagination’ is the motto of Kering Eyewear launched in 2014, a fully integrated start-up which operates within the powerful…
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Black Friday: let the shopping begin
Have you ever heard about Black Friday? Most of you certainly have. But do you know where this recurrence comes from? This is an American tradition related to the day after Thanksgiving which spread out all over the world few years ago. It has become a trend adopted by many companies attracting customers with incredible discounts and offers. Black Friday weekend is important for both stores and online retailers, the sales amount is around 15% of the holiday season sales (November-December) which is estimated to be around $962 billion for 2017. As far as the online shopping is concerned, Amazon has a monopoly with huge discounts on different products, from…
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The Forces of Fashion: Analysis
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H&M x Erdem Collaboration
H&M has been doing successful collaborations with high-end designers for more than ten years. Starting off in 2004 with Karl Lagerfeld, the high-street giant’s works with the fashion industry’s biggest names never failed to impress. This year, H&M announced that the next exclusive collection will be with ERDEM, collaborating with a London-based designer for the first time in eight years. Erdem Moralioglu designed his first ever menswear collection for the collaboration, and he aims for the garments to pass between genders, stating, “I’m so happy with it, and I think so many women are going to love the men’s collection too.” The collection will also include slightly more casual pieces…
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A successful succession?
In July of 2017, the iconic store Colette, hailed as the ‘temple of Parisian cool’ and claimed by Karl Lagerfeld as the only place he frequents, shocked the fashion world by announcing its permanent closure at the end of the year. On the store’s Instagram account, the company wrote, “Colette Roussaux has reached the time when she would like to take her time; and Colette cannot exist without Colette.” Roussaux and her daughter Sarah Andelman’s decision is not a sentiment regularly echoed by the fashion industry. Granted, few fashion companies operate as Colette does, with only one store (above which Colette herself lives), an e-shop, and a system that relies…
