Sunday, 2 December 2018 A few weeks ago, Victoria’s Secret announced new lingerie megastore opening, this time – in Rome, Italy. The news came in as a bit of surprise – in the wake of last summer’s losses in revenue and 55% drop in shares since the beginning of the year, it would seem that L Brands, owner of Victoria’s Secret and Pink, would be too busy implementing changes in business to be stretching the problem to new markets overseas. But can a turnaround happen for lingerie juggernaut? On the day of Victoria’s Secret Fashion Show airing, let’s see if all that glitters is gold. Victoria’s Secret dropped to their…
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Anya Hindmarch and the Death of the Fashion Show
Anya Hindmarch has always had the flair for the eccentric, the unpredictable and the unconventional – proof of this being that her designs have continually drawn inspiration from seemingly humdrum, everyday sources such as traditional British biscuits, retro arcade games, and even Kellogg’s cereal. London Fashion Weeks had, in the past, been an outlet for the designer to showcase her quirky collections of the season on a massive scale – ‘ordinary’ not being the first adjective that springs to mind at first look. Over the years, the brand has always made it a point to put on a spectacle, what with human conveyer belts, pixelated sets and an amphitheater catwalk…
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Adaptive-Wear: The Sector that Fashion Overlooks
Fashion is an everyday topic for everyone. Most people usually spend some time thinking about what to wear, but not everyone thinks about how to wear it. From closing zippers to buttoning our shirts, there are many aspects that don’t seem like a bother to most. But for people with disabilities, it’s a whole other story. Once defined by exclusivity, fashion has started to develop as a more all-accepting sector in the past years. Although it has started catering to a broader variety of body types, incomes, and cultural backgrounds, clothing made for people with disabilities, called “the adaptive wear industry”, is still lagging behind. Increasing ranges for disability would…
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Millennials giving the fashion industry a kick of sustainability
There’s a movement going on. A movement within the fashion industry where people have collectively chosen to take a stand against big fast fashion brands and ask the million dollar question: Who made my clothes? In August 2014, a garment factory in Rana Plaza collapsed, killing more than 1,134garment workers. Workers who had families, friends, children, partners. So this is a revolution synonymous not only with protecting the environment but also the people behind our 3$ garments. “The True Cost” is a documentary that can be found on Netflix, and the first thing anyone involved in the slow-fashion movement will recommend to the “newcomers”. Not only is the documentary very…
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What is a fashion film?
“It’s something like a pear with a pink propeller, that flies around and smells like summer“. This is how Philipp Ulita from the Berlin Fashion Film Festival describes the genre of fashion film. Indeed, fashion film echoes complexity: a kaleidoscope of tangible and intangible socio-cultural elements that fashion creates and sustains. Petra Collins x Gucci Fashion film is a vehicle of emotion which activates storytelling. In a fast-paced, digitalised world the spread and reach of information is so great and attention seeking that fashion brands use different technological and artistic innovations to express their brand identity, create content and target consumers. They are short films which are adapted to our…
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FASHION X DESIGN: A (RE)INVENTION
I. Follow the rules II. Break the conventions III. Capture the unexpected IV. Reinvent the rules This is the way the iconic Roman house of Bvlgari (re)invents the relationship between fashion and design through its Bvlgarirules installation at the 2018 Fuorisalone. Bvlgari’s ambition is to be a protagonist of the Milanese design week, (re)exploring the brand’s connection to design within the jewellery sphere. With the creation of three visual and sensorial spaces the viewer (re)discovers historic pieces of the brand such as the Serpenti or the B.zero in a unique aristocratic pop. From Bottega Veneta to Loewe to Louis Vuitton, this year’s Milan Design Week saw a great effort from…
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Vintage: what goes around comes around
From Audrey Hepburn in Breakfast at Tiffany’s, to ‘rocknrolla’ Bianca Jagger and it-girl Jane Birkin one word comes to mind: VINTAGE. Vintage fashion has always been a point of inspiration, a source of reinvention for the fashion industry. Divided into decades or eras, vintage is always recurrent through some timeless and revolutionary big trends. Surprisingly (or not), in the universe of fast-fashion, the vintage luxury fashion market is booming. The reason? Firstly, the prices of new products have gone up by at least 15% creating a drive to buy vintage. Secondly, vintage is outside the fashion cycle, it represents a personal, unique and bold statement against modern day artificial consumerism.…
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How to Maintain Luxury Relevance in Today’s Fast-Changing Environment
A Keynote Speech by Mr. Antonio Belloni, Group Managing Director of LVMH On February 6th, students and professors gathered at Bocconi University to listen to a keynote speech by Mr. Antonio Belloni (who often goes by Mr. Toni Belloni). Mr. Belloni holds the prestigious positions of Group Managing Director at LVMH, Member of the LVMH Executive Committee, and Member of Bocconi University’s International Advisory Council. Mr. Belloni is one of the first luxury managers whose background is not rooted in the industry. He worked for many years at Procter & Gamble, becoming Managing Director of LVMH in 2001. At the time when he joined the company, the industry was highly…
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The Fashion Industry Where It’s Better To Be Ugly
The seasonal, handmade clothing item that used to be the most awkward gift of a few years back has morphed into a year round industry potentially worth millions of dollars.The ugly sweater, as they are so called, is no longer a fashion item your mother would force you to put on to be polite, but a huge business opportunity. National Ugly Christmas Sweater Day in the US, ugly sweater themed parties and competitions have gained popularity, leading to the widespread availability of the clothing item. Every holiday season major retailers bring out new and uglier-than-before designs of this garment that used to only be available if a knitted by a…
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A glance of Christmas campaigns
Christmas is coming once again. Gifts from family are always a undeniably huge part of this holiday. As usual, fashion brands are fighting hard to earn a spot in this competition trying to win the heart of customers. Let’s see some impressive fashion campaigns that have been launched this year. H&M This year H&M shot a fairytale film called “A Magical Holiday”, speaking about a little girl who tracks down “the evil brother of Santa Claus to save the Christmas season from his selfishness.” Minaj stars as the mother of the young girl before turning into a fairy named ‘the Wisest Thingy’. Jesse Williams and John Turturro also star in…
