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H&M x Erdem Collaboration
H&M has been doing successful collaborations with high-end designers for more than ten years. Starting off in 2004 with Karl Lagerfeld, the high-street giant’s works with the fashion industry’s biggest names never failed to impress. This year, H&M announced that the next exclusive collection will be with ERDEM, collaborating with a London-based designer for the first time in eight years. Erdem Moralioglu designed his first ever menswear collection for the collaboration, and he aims for the garments to pass between genders, stating, “I’m so happy with it, and I think so many women are going to love the men’s collection too.” The collection will also include slightly more casual pieces…
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A successful succession?
In July of 2017, the iconic store Colette, hailed as the ‘temple of Parisian cool’ and claimed by Karl Lagerfeld as the only place he frequents, shocked the fashion world by announcing its permanent closure at the end of the year. On the store’s Instagram account, the company wrote, “Colette Roussaux has reached the time when she would like to take her time; and Colette cannot exist without Colette.” Roussaux and her daughter Sarah Andelman’s decision is not a sentiment regularly echoed by the fashion industry. Granted, few fashion companies operate as Colette does, with only one store (above which Colette herself lives), an e-shop, and a system that relies…
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La Biennale di Venezia: Where art wears fashion
Every other year, the timeless Serenissima opens its doors to the Art Biennial, one of the most prestigious and avant-garde art festivals in the world. The Biennale buzz travels through the magical venetian canals and meets the world. You have definitely scrolled through Lorenzo Quinn’s monumental sculpture, titled Support, in your Instagram feed: a pair of gigantic hands rising from the city’s emerald waters, embracing the Ca’ Sagredo Hotel as a statement of the effect of the rising water-levels due to climate change. Lorenzoquinn.com Yet, the Art Biennial does not merely gather the greatest artistic pioneers of our time. La Biennale di Venezia is also a runway for the ‘crème…
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LAND FOR DREAMERS
Everything starts with a dream. In strategic management it is called mission, the purpose or aspiration of a company, the objective it wants to pursue. For reaching this goal, a strategy must be formulated, combining analysis and decision making. Then it has to be implemented, by executing the choices made. Now, consider your dream. You have your project, your mission to achieve, and you think you have already formulated a good strategy. Thus, you just need to implement it. But how? Just keeping dreaming, because if your dream is good enough, it will bring you in the place Arbiter and Land Rover have reserved for you in the world. In…
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Be Fashionable, Be Green
Over the years, the fashion industry has become more and more sensitive about themes involving the environment. Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to reduce their environmental footprint and show more care towards our planet. Stella McCartney was one of the first designers in the fashion business to embrace a sustainable attitude. In 2014, the brand has pledged to ensure that all its cellulose fibers meet “strict sustainability standards” by 2017. This project started from production stages and has now transferred…
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Memes are the new Campaigns
Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and created the collaborative project called #TFWGucci. The Instagram posts had direct reference to popular memes, which made Internet humour lovers “laugh-out-loud” while leaving some of their followers clueless. For the ones that do not know the Internet slang “TFW” translates to “That feeling when”. #TFWGucci, emphasis on the hashtag, was the campaign for brand’s new…
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Met Gala 2017: the art of the In-Between.
The Met Gala, held on May 1st, spurred many a discussion. As usual, the outfits were astonishing. But if in the past years it was the wonder, the lust and the chic extravagance that left us speechless, this time the effect was quite different (although it has to be said that last years Zac Posen creation set the expectations at a high level). At first glance the outfit choices appeared unclear and suggested a theme such as “I see I don’t see” with lots of metallic shades and slim-fits. Let’s take a look at and try to understand what lies behind some of the outfit choices – even if the outfits of Bella…
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The Italian Summer: Ripa & Ripa
This summer season a new, unique brand took its place on the infamous shelves of La Rinascente: The male swimwear brand Ripa & Ripa. Two friends Anna and Oliviero who graduated from Bocconi 3 years ago created the brand. They did not create it far away, “You can say that we discussed the idea by these benches by Leoni,” says Anna. Where did the idea to create an authentic male swim shorts come from? If you ever went shopping for stylish male swim shorts you know the struggle to find a decent one. Anna and Oliviero thought so and decided to create their own brand of swim shorts. Ripa &…
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Coachella: where fashion outweighs music
During the past few weeks social networks were loaded with pictures of bloggers, models, actors and singers having the time of their life at Coachella. Images of crazy parties by the pool, floating flamingos and Californian sunsets made us all envious, admit it. What left me a little concerned is that I knew almost everything about who attended the festival and what they wore, but nearly nothing about the festival itself… How many of us actually knew who the performers were? My point is: Coachella has become a festival that mainly gravitates around fashion instead of music, while this latter is now only a nice background .Try to google “Coachella”…
