The Blonde Salad. Something Navy. Camila Coelho Collection. Song of Style. Gisou. Does any of these names ring a bell? In today’s post-Instagram, heavily “influenced” world, having followers has become a synonym for economic power. What started out as a – social – network, has actually become a worldwide digital market as influencers have understood that each one of their thousands of followers has a potential value, which can be easily monetized either through advertisements or by transforming those same followers into customers. Fashion bloggers like Aimee Song are increasingly choosing to adopt a diversification strategy which often leads them to launch their own fashion brands, lifestyle blogs, skincare lines,…

Lowbrow-Despicable  Victoria’s Secret says goodbye to its annual fashion show! According to CEO Les Wexner: “We don’t believe network television is the right fit, the company will instead divert its focus toward digital marketing”. According to us, it sounds more like an alibi than an argument … The lingerie giant has in fact, registered consecutive quarters of declining sales and neither through the introduction of plus-size models, nor through a gender-inclusive campaign has redeemed its reputation. It is also facing some growing competition from new startups like Savage x Fenty, whose message is attracting an audience  no longer interested in VS’s “too high standards”. It seems that the angelic brand…

As Rihanna’s newest Fenty x Savage lingerie line took the stage during last month’s New York Fashion Week for an exceptionally vivacious, celebratory, widely inclusive fashion-show-turned-live-performance, it almost felt like a long-awaited revolution in American intimates market has finally marched through the runways. The overthrown ruler of catwalk, according to media, was the once almighty Victoria’s Secret. The American lingerie juggernaut needs no introduction. Neither does Victoria’s Secret Fashion Show, infamous for sending down the runway heavenly gorgeous, long-limbed, shiny “Angels” in unholy, racy outfits – all to the sound of the season’s bop, preferably performed live. This year, however, for the first time in its 25 years history, the…

The “Tweaking of Identities” could be roughly grouped into two categories. First and foremost, the internal modifications in regard to the brand, which are usually linked to changing creative designers therefore shifting how we perceive the label. The second dimension focuses on the external fashion-scape, where the actions of a designer/s collectively alter not just how we dress but how we think we should dress. Yves Henri Donat Mathieu-Saint-Laurent, professionally known as Yves Saint-Laurent, was born on August 1st, 1936 in Oran, Algeria to French parents. In his early teen years, Saint-Laurent spent his time creating intricate paper dolls accompanied by the precise accessorizes, clothes, and hair carefully curated at…

When we hear about counterfeit goods, or so-called ‘fakes’, we almost automatically associate it with the discussion about big, market-dominating companies losing a certain share of their profit. Yet, in reality a negligible amount compared to their total revenues. We also think of all of those people on the streets, either unaware, or unwilling to spend that extra buck on a designer handbag. It is almost impossible to walk on a street of a big city and not see a poorly imitated Louis Vuitton Speedy, or more recently, Supreme-logo branded clothing. Of course this leads to negative connotations around the whole issue, which many times make the society negligent to…

“One day I remember having some leftover brown suede leather in my apartment and somehow this idea popped my mind ‘What if I made leather bow ties?’. Literally the next day, I took this piece of leather to the tailor down my street and I told him to make a bow tie from it. After that, I got some suede bow ties produced and the feedback was amazing.” One year later, 21-year old Dutch business student Milad Saleh decides to make it official and starts L’Homme de Cuir. Currently the first and only company in the world selling suit accessories made of real lamb suede, the brand focuses on handmade…

One of the most anticipated fashion events, MET Gala is on 6th of May. For the ones who do not know what MET gala is for, it is the gala for The Costume Institute of Metropolitan Museum of Art, New York; it is also the biggest event on the fashion fundraising calendar. Founded in 1948, the gala has been chaired by Anna Wintour. The co-chairs are mostly well-known celebrities. This year’s co-chairs are Alessandro Michele, Harry Styles, Serena Williams and Lady Gaga. 2019 MET Gala’s theme is “camp”. Since the theme had been announced, there has been many questions but the main one is certainly “what is camp?”. The new…