When we hear about counterfeit goods, or so-called ‘fakes’, we almost automatically associate it with the discussion about big, market-dominating companies losing a certain share of their profit. Yet, in reality a negligible amount compared to their total revenues. We also think of all of those people on the streets, either unaware, or unwilling to spend that extra buck on a designer handbag. It is almost impossible to walk on a street of a big city and not see a poorly imitated Louis Vuitton Speedy, or more recently, Supreme-logo branded clothing. Of course this leads to negative connotations around the whole issue, which many times make the society negligent to…
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Young Entrepreneurs in Fashion: A Conversation With L’HOMME DE CUIR
“One day I remember having some leftover brown suede leather in my apartment and somehow this idea popped my mind ‘What if I made leather bow ties?’. Literally the next day, I took this piece of leather to the tailor down my street and I told him to make a bow tie from it. After that, I got some suede bow ties produced and the feedback was amazing.” One year later, 21-year old Dutch business student Milad Saleh decides to make it official and starts L’Homme de Cuir. Currently the first and only company in the world selling suit accessories made of real lamb suede, the brand focuses on handmade…
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What is Camp?
One of the most anticipated fashion events, MET Gala is on 6th of May. For the ones who do not know what MET gala is for, it is the gala for The Costume Institute of Metropolitan Museum of Art, New York; it is also the biggest event on the fashion fundraising calendar. Founded in 1948, the gala has been chaired by Anna Wintour. The co-chairs are mostly well-known celebrities. This year’s co-chairs are Alessandro Michele, Harry Styles, Serena Williams and Lady Gaga. 2019 MET Gala’s theme is “camp”. Since the theme had been announced, there has been many questions but the main one is certainly “what is camp?”. The new…
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Cultural appropriation? How to do it right
Currently in the Philippines, I came across the myriad of indigenous designs and textile techniques used for centuries by the very many and diverse tribes of this country. This made me think of the sensitive topic of cultural exploitation and appropriation. From sushi, the most typical Milanese food, to a French marinière striped shirt or Greek sandals, all cultural inspiration and consumption is borrowed. All the time. And in my opinion, this is unavoidable. Since the beginning of times -Romans and Greeks, the interconnection between languages, the list is endless!- and in a globalised world more than ever, culture is fluid and evolving. Do we all just stick to our…
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Exclusivity in Luxury: A Case Study on Hermès
Hermès International, or simply Hermès, was founded in 1837 as a harness workshop by Thierry Hermès in Paris, France. In the 1880s, the company shop was moved to 24 Rue du Faubourg, Saint-Honoré in Paris by Thierry’s son Charles-Émile Hermès, which is now still the firm’s global headquarters. A brand that stresses the importance of heritage remains, until today, an independently family run firm, as compared to several other luxury brands that has been bought out in the past years. (Christian Dior in 2017 by LVMH, Versace in 2018 by Michael Kors) The fact that the company is presently run by the fifth and sixth generation — the daughters and…
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Vegan Leather: A Step Closer to A More Sustainable Fashion Industry
Bringing the fashion and food industries together is now easier than ever. Thanks to the rise in the number of socially conscious consumers and their new purchasing behaviour, the fashion industry is constantly on the look-out for more eco-friendly and cruelty-free brands. Seen as a lot of people are shifting away from the consumption of red meat and cuttle-raising is on decline, it is finally time that we start implementing this sustainable mindset in fashion by coming up with alternatives for traditional animal leather. Thankfully, today there is a wide selection of vegan options to choose from. One of them is Pellemela, a 100%-apple-leather that is not only organic but…
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British Fashion and Luxury Post-Brexit
Britain's impending exit from the EU has many in the region's fashion and luxury industry on high alert for the sector's future. 90% of British fashion designers vehemently opposed the move to leave – read more on our website to find out why.
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Higlights from the Laura Biagiotti Show
On 24th of February, BS4F was in Piccolo Teatro to watch the Laura Biagiotti Fall Winter 2019/20 fashion show. The well-known theater was simply decorated with white for the show, with a huge LB placed in the beginning of the runway, the logo of the brand. The fashion show had a youthful and upbeat vibe. Colorful pieces, featuring monograms of the logo opened the runway. Puffer jackets, big collars and hairs put in buns with help of colorful scrunchies created a playful mood. The models strut the runway wearing one of the biggest trends of the season, extra long knit scarves. The show closed with a Biagiotti classic; white and…
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The Life & Work of Karl Lagerfeld
On Tuesday, February 19th, Karl Lagerfeld passed away in Paris at the age of 85. The iconic German fashion designer left a huge impact on the industry, most notably through his role as creative director of Chanel and Fendi. Lagerfeld was born in Hamburg in 1933 – although his date of birth was disputed as he often stated to have been born in 1938. His father made a fortune by introducing condensed milk into the German market and as a consequence, Karl and his two sisters grew up in a wealthy home where intellectual activity was encouraged and where he was often exposed to literature, art and philosophy. With the…
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The Business of Hype and Drop Culture
The fashion and luxury industries as we know them are undergoing a tremendous change to keep up with the new generation of consumers—who are set to account for 45 percent of the global luxury market by 2025— and their new shopping behaviours. Normal marketing strategies don’t cut it for most brands anymore, and this is where the business of ‘hype’ comes in. Supreme x Louis Vuitton © Tolga Akmen So what are the keys to a successful hype fashion brand? The first rule is that there are no rules. Unlike traditional fashion brands that release collections with the seasons and undergo a long period of professional training, they implement the…