• Worst and best of the month

    Low-Despicable During the past weeks the only thing that has been on everyone’s lips more than coronavirus is surgical face masks. As we noticed from PFW, from Chanel and Fendi to Off-white and Supreme, they were the ultimate street style fashion trend. But is it fair to turn something that could save lives into something useless but “cool”? Sometimes the line between fashion and speculation becomes blurred. As if the greatest problem of the moment was to choose between double-C and double-G to protect themselves. The mood at the Autumn/Winter 2020 shows, already low-key in New York and London, descended a little bit more with the decisions of Giorgio Armani…

  • Fashion x Videogames

    Fashion has always been one of the most dynamic industries, always changing and coming up with new and fresh ideas to keep every consumer interested. That includes one of fashion’s most important tools: collaborations. Brands collaborate with each-other, and also with companies from different industries such as food, hospitality, automotive, and much more. And now fashion has found a new territory to explore: video-games. This comes both in the form of collaborations of fashion brands with well-known videogames, as well as through the creation of some of their own. One of the most recent examples of fashion companies creating their own video games is Burberry’s B Bounce game that was…

  • Diversity and inclusivity in fashion

    As we come to the end of the second month of 2020, racism in the fashion world still runs rampant. One would think that by now, in an age of ever-increasing cross-cultural connectivity, at least some semblance of cultural sensitivity would be present. And yet, it seems like every other month brings about another ignorant misstep from some of the industry’s biggest names. Gucci’s ‘blackface’ sweater springs to mind, as does DSquared’s ‘DSquaw’ FW15 collection – which not only appropriated Indigenous North-American culture, but saw no problem with using the derogatory term ‘squaw’ in the title of their collection – and of course, Dolce & Gabbana last year with their…

  • Worst and Best of the month (part 1)

    LOW-DESPICABLE What happened to the New York fashion week? With more absences on the calendar than ever before, the most exclusive event in the big Apple will miss most of the 90s powerhouse names. From Calvin Klein (done with the runways for now) and Tommy Hilfiger (presenting the new collection in London), to Ralph Lauren who will skip fashion week for the first time in over 5 decades. Even Tom Ford has chosen Los Angeles and the Academy Awards over New York and the fashion week. Looks like red carpets are the new runways. After all what would Fashion Week be without a fashion victim? Even if it’s the week…

  • Worst and Best of the Month: XMAS EDITION

    It’s that sparkly, golden and wonderful period of the year again! Mariah and Bublé on repeat, Christmas lights, happy children running around in the city centre, tons of sugar everywhere and that cozy-festive feeling … but do you know what we like the most about this period? Fashion news! During Christmas we are all on our best behavior so it only makes sense that this edition will be less about the worst and more about the best of the month! Have yourself a merry little reading! High-brilliant Le Chanel chalet You still have doubts regarding your holiday destination? In the meantime, we suggest you go check “Chanel No.5 in the…

  • The new trends regarding fashion designers and the story of Eve by Rebeca

    The Blonde Salad. Something Navy. Camila Coelho Collection. Song of Style. Gisou. Does any of these names ring a bell? In today’s post-Instagram, heavily “influenced” world, having followers has become a synonym for economic power. What started out as a – social – network, has actually become a worldwide digital market as influencers have understood that each one of their thousands of followers has a potential value, which can be easily monetized either through advertisements or by transforming those same followers into customers. Fashion bloggers like Aimee Song are increasingly choosing to adopt a diversification strategy which often leads them to launch their own fashion brands, lifestyle blogs, skincare lines,…

  • Worst and Best of the month (part2)

    Lowbrow-Despicable  Victoria’s Secret says goodbye to its annual fashion show! According to CEO Les Wexner: “We don’t believe network television is the right fit, the company will instead divert its focus toward digital marketing”. According to us, it sounds more like an alibi than an argument … The lingerie giant has in fact, registered consecutive quarters of declining sales and neither through the introduction of plus-size models, nor through a gender-inclusive campaign has redeemed its reputation. It is also facing some growing competition from new startups like Savage x Fenty, whose message is attracting an audience  no longer interested in VS’s “too high standards”. It seems that the angelic brand…

  • “Re-thinking” Victoria’s Secret: How To Sell Female Sexuality In The New Decade

    As Rihanna’s newest Fenty x Savage lingerie line took the stage during last month’s New York Fashion Week for an exceptionally vivacious, celebratory, widely inclusive fashion-show-turned-live-performance, it almost felt like a long-awaited revolution in American intimates market has finally marched through the runways. The overthrown ruler of catwalk, according to media, was the once almighty Victoria’s Secret. The American lingerie juggernaut needs no introduction. Neither does Victoria’s Secret Fashion Show, infamous for sending down the runway heavenly gorgeous, long-limbed, shiny “Angels” in unholy, racy outfits – all to the sound of the season’s bop, preferably performed live. This year, however, for the first time in its 25 years history, the…

  • Worst and best of the month (Part 1)

    Low-despicable Marylin sings “But square cut or pear shaped, these rocks don’t lose their shape…Diamonds are girls best friends”. LVMH seems to know it well since it is exploring a takeover of Tiffany&Co. This deal would be the largest ever for the luxury giant, taking significant market share away from rival Richemont, and also giving it a much bigger presence in both American and Chinese markets. Only If it goes ahead… Looks like the most iconic of US luxury brands has already refused LVMH’s offer. So, raise the price or run & hide. Richemont’s operating profit fell by 61% to €869 million for the first half of its reporting year,…

  • The people shaping Fashion: Imran Amed

    If you are reading this article, chances are you love fashion just as much as I do. However, the fashion world that I love, is not (just) about those breath-taking embroideries, the colourful textiles or the bold make up looks on the red carpet. I believe that there is so much beauty in taking your time to understand the complexity of this world, instead of passively admiring it. What does it take for a sustainable brand to become successful? How can online brands thrive? What was Gucci’s recipe for success? Every time my mind comes up with one of these questions, I run to my laptop and type three simple…