Let’s be honest: these past few months have been far from easy. However, it’s important to see the silver lining in even the worst situations. We from BS4F thought that maybe you would have enjoyed reading only positive news in this weeks’ column, and this is exactly what you’ll find here. We hope you like it. Enjoy your reading!
A walk down the memory (carpet)
We all know that the first Monday of May has historically marked a very special place on the fashion calendar… The iconic night that inaugurates the Costume Institute of New York’s exhibition. This year, you are all invited to join Vogue in “A moment with Met”, a celebration of all those breathtaking red-carpet moments from previous years. With new videos featuring Stella McCartney, Naomi Campbell and other fashion icons, we wouldn’t miss it for the world. This year’s theme? Fashion from the sofa: casualwear has never been trendier!
K-J Clan for the society
The most famous sisters of America are rallying in the fight against Covid-19. Kendall Jenner is designing the charity capsule collection “State of Emergency” in collaboration with Zaza World. With colorful logos and slogans as “This shirt feed people” printed on it, the classic white t-shirt has never been cooler and more supportive. All the profits will go to Feeding America. In the meantime, Skims, the popular shapewear owned by Kim Kardashian West is donating 20% of the profits made by the Cotton Collection to Baby2Baby’s COVID-19 Emergency Response Program. As they would say, “that’s a wave!”
#ValentinoEmpathy
As summer comes closer, Valentino has already picked the cast for the remote shooting of its fall campaign. Any guesses? Piccioli, the house’s creative genius, appears to have chosen a group of VIP friends, starring Gwyneth Paltrow, Naomi Campbell, Anwar Hadid, to be featured in the brand’s women and men fall campaign. Each of them will be photographed at home by someone who loves them, wearing looks from the fall collection. The project is called #ValentinoEmpathy and each participant will waive his fee in order for the house to donate 1 million euros to the Spallanzani Hospital in Rome. As Italians would say: Bravo!
#Beauty lives with kindness
This seems to be the message spread by some of our favorite beauty brands that are actively trying to help society during the Covid-19 emergency. Let’s have a closer look: L’Oreal, has donated more than half a million hygiene products and hand sanitizers to frontline healthcare workers in the UK and Ireland, while Coty and Guerlain will be using their manufacturing sites to provide free hydro-alcoholic gel to medical and emergency services. They say no beauty shines brighter than a good heart…
Luxury weathers the storm in South Korea
The global crisis has for sure not spared the fashion industry. However, South Korea’s response to the Covid-19 outbreak can be seen as a potential recipe for success. Indeed, the country has managed to avoid major disruptions to production and manufacturing, and duty-paid luxury sales are increasing, driven by millennials and spending on luxury wedding gifts. Let’s hope it stays that way!
By Giuliana Madonia
