A clear idea of the brand’s legacy to address future challenges. INTRODUCTION: VERSACE NOW Recent tumultuous changes involving Versace raise questions about the future of the brand. On April 10th Prada Group announced to buy 100% of Versace from Capri Holdings for €1.25 bn. On March 13th, Dario Vitale, former design and image director of Miu Miu, was appointed to replace Donatella Versace as the new Chief Creative Officer, marking the end of a significant era in the fashion world. But what do these changes mean? To answer this question, it’s necessary to recount Versace’s legacy and understand the reasons behind the drastic actions undertaken by the management. “I am…

The Designer Domino Effect: When One Falls, Who’s Next? In recent years, the constant shuffle of creative directors has sparked controversy, affecting fashion houses both financially and artistically. This ongoing reshuffling raises critical questions about creativity, branding, and the future of fashion. Some may argue that these changes reflect the industry’s natural evolution, with brands seeking fresh perspectives to navigate contemporary challenges. However, I believe that this constant turnover has reached a point where it no longer serves a meaningful purpose. What once brought fresh energy, innovation, and dynamism has now become a sign of discontent, inconsistency, and a desperate search for direction and identity. In the past, creative directorship…

Every year, the Oscars red carpet acts as both a grand stage for Hollywood’s finest and a reflection of the current fashion landscape. The 97th Academy Awards were no exception. This year’s fashion moments felt particularly rich in symbolism, with archival nods and couture craftsmanship taking center stage. My favorite look of the night had to be Ariana Grande in custom Schiaparelli for her performance, a gown as rich in meaning as it was in visual impact. The deep red piece was stunning on its own, but the real statement lay in the single red shoe affixed to the back of the dress — a detail that carried a brilliant…

Around the 2010s, the advent of the online world revolutionized the entire marketing industry, switching the strategy in fashion from brand marketing to performance marketing. Performance marketing shifted the focus away from “telling a story” to a more data-driven approach, only paying partners when buyers take pre-defined actions. This new analytical approach was lauded as a way to promote maximum effectiveness in marketing, a notoriously unpredictable field, and has had widespread impacts on consumer engagement, brand perception, trendsetting, and overall business success. However, the future of fashion marketing announces itself to shift away from simple performance marketing, mixing past strategies and new trends to achieve brand goals. (P) What is…

Synonymous with jet set and glamour, Emilio Pucci fastly became one of the most worn fashion brands by the high-class society of the 60’s and 70’s. The vibrant splash of colors in Emilio Pucci’s designs not only symbolized freedom of expression but also liberated the woman’s body from the rigid, sober tailored suits of the previous decades. It mirrors a form of rebellion and feminine freedom that revolutionized society and modern art. However, with the rise of minimalism and the death of Emilio Pucci, the brand struggled to keep up its influence, having a hard time coming up with creative innovations. Today, Pucci’s designs are once again being spotted everywhere…

In early December, it was announced that the Nike-owned virtual sneaker brand, RTFKT, would cease operations. RTFKT, founded by Benoit Pagotto, Chris Le, and Steven Vasilev, sought to merge their passions for video games and sneakers. It demonstrated that the multi-billion-dollar sports apparel giant was exploring the realm of NFT and virtual goods within their brand. In April 2022, RTFKT revealed a virtual sneaker collaboration, allowing customers to design shoes with customizable ‘digital skins.’ Although physical replicas were available for purchase in very limited quantities, the digital sneaker was undeniably the main product. Shortly after this project, however, crypto prices crashed and given the volatility of the market, there was…

The fast fashion industry has emerged as a dominant force in global markets, delivering affordable and trendy clothing at unprecedented speeds. While this business model satisfies consumer demands for low-cost fashion, it does so at a significant ethical cost. By employing practices that prioritize profit over human welfare, fast fashion exploits vulnerable workers, fosters social inequality, and contributes to unsustainable consumption patterns. Applying Jeremy Bentham’s utilitarian ethical framework, this article explores whether the industry’s actions can be deemed morally justifiable. Utilitarianism according to Jeremy Bentham Utilitarian ethics is a normative ethical theory that assesses the morality of an action based on its consequences rather than the intention or motivation behind…

Paris is unique in the fashion world for being the home of haute couture, the french word for ‘high sewing’ a term for exclusive and often extravagant custom-fitted pieces. Paris is the only fashion capital to host a fashion week specifically dedicated to couture. Running from January 27th to the 30th of this year, Paris Couture Week showcased lines from big names such as Schiaparelli, Dior, Chanel, Giorgio Armani, Valentino, Jean Paul Gaultier. Schiaparelli’s show kicked off the week, and its strong opening proved to be its highlight. As the luxury sector continues to struggle to find its footing and many creative directors choose to embrace a ‘back to the…

Created in 1968, Calvin Klein is an American designer fashion retail chain, primarily known for its underwear and denim lines. On top of those two categories, it now focuses on clothing for all genders and age groups, lifestyle accessories, shows, perfume, and jewelry. Sparking controversy over its ads and fashion shows over the years,Calvin Klein differentiates itself through its boldness, progressive ideas, and seductive, yet minimalist aesthetic. These have often led to setbacks for the brand, including having to shut down its high-end fashion show department in 2019. Thankfully, a new surprise presents itself in 2025: Calvin Klein returns to the runway for New York Fashion Week.  In 1978, Calvin…